Retail trade

FairMatch Support works for all of the actors in a chain. Our activities per actorare singular and diverse, but never stand alone, and together result in an optimal chain. Following is a number of project examples.

Example 1: African Cashew Initiative

•  PROJECT: Collaboration between supermarkets to promote sales to consumers – part of the African Cashew Initiative chain project where FMS collaborates with all of the actors  in the supply chain.

• FINANCIERS:  50% Public (Bill and Melinda Gates Foundation, HIVOS, ICCO, GIZ)  50% Private (including Kraft, OLAM, Intersnack, TDG etc.)
• RESULTS: FMS realises contacts with certified suppliers and coaches the collaboration. The challenge was to bring supply and demand together and realise common profits. In October 2010, in collaboration with TDG and Intersnack, FairMatch had a premiere to be the first one to put fair trade cashews on the shelves of AHOLD under their own label of ‘Puur en eerlijk’ (Pure and Fair). Currently we are working on expansion to other European countries.
• STATUS: Since the start in 2007, constantly involved in the expansion of sales in the Netherlands and Europe, anticipating the increasing consumer demand for fair trade products.