At the end of April Intersnack relaunched its brand Jack Klijn as a sustainable nut brand in Dutch supermarkets. The launch started with 5 nuts: almond, cashew, macadamia, peanuts and walnuts. More will follow in the near future. The sustainability is guaranteed either by certifications of Rainforest Alliance or Fair Trade. Over 20.000 farmers in 9 countries are involved, and more will follow. The launch is unique considering the limited awareness in the nut sector of sustainable production and trade.
FairMatch Support is proud to be part of this. Within the African Cashew initiative, FairMatch Support was dedicated to organize the farmers, get them certified and link them to the markets. In cooperation with ICCO, FairMatch Support worked on a total range of sustainable nuts. The peanuts and walnuts from Jack Klijn, are results from FairMatch Support programs in Latin America, cashew and macadamia’s come from our programs in Africa and the almonds from the Middle East. At least 20,000 farmers in more than 9 countries are involved.
These are the first full traceable and sustainable nuts produced on this scale. We are working on expanding the supply. Dutch companies, including TDG, Intersnack and Albert Heijn, play an important role in the sustainability of the nut sector. This is done in close cooperation with and support of organizations like OLAM and IDH.